Real-Time Insights, Smarter Decisions
lov.cash provides comprehensive, real-time analytics dashboards, delivering crucial insights into customer purchasing patterns, sales trends, and inventory demands. Brands utilise this detailed data to anticipate market changes, optimise product availability, and fine-tune promotional campaigns effectively.
Instant Rewards, Immediate Loyalty
lov.cash reinvents traditional loyalty programs with secure, blockchain-based digital cashback rewards. Instant reward redemption directly at nearby stores boosts customer engagement, incentivises repeat purchases, and solidifies lasting brand loyalty.
Direct Control of Sales Channels
Brands gain the ability to rapidly deploy and adjust promotional strategies, directly influencing consumer behaviour and market responsiveness. This flexibility empowers brands to seize opportunities swiftly and strengthen consumer engagement through timely incentives.
Partner with lov.cash and strategically position your brand at the cutting edge of innovation, fuelling sustainable growth, market influence, and dynamic consumer engagement.
Why PepsiCo Partnered with lov.cash
As one of South Africa’s largest and most trusted FMCG producers, PepsiCo operates across a wide network of urban, peri-urban, and township communities.
With a growing need to digitise its value chain, reach underserved retailers, and enhance direct consumer engagement, PepsiCo chose lov.cash as its strategic partner, not just for our technology, but for our deep understanding of South Africa’s informal and hybrid retail environments.
Enhanced Visibility and Efficiency
lov.cash provides PepsiCo with real-time insights into sales data, inventory movements, and customer preferences. This enhanced visibility enables better forecasting, improved inventory management, and more agile supply chain responses. Retailers and distributors benefit from optimised product availability, streamlined ordering processes, and reduced operational costs.
Driving Customer Loyalty and Growth
Through instant cashback rewards and tailored loyalty programs, lov.cash incentivises retailers and consumers alike. Retailers gain exclusive access to promotions, competitive pricing, and daily rewards, driving higher sales and stronger customer relationships. Consumers can conveniently redeem cashback rewards at local stores, strengthening community ties and encouraging repeat business.
Committed to Market Innovation
PepsiCo South Africa’s collaboration with lov.cash underscores its dedication to innovation and leadership within South Africa’s FMCG sector. Supported by Lisk’s robust blockchain infrastructure, this strategic partnership positions PepsiCo to better serve its extensive retailer network and meet evolving consumer demands, contributing positively to economic growth and retailer empowerment across the nation.
What impressed us about LovCash is how grounded it is in the real world of FMCG. It’s not just about payments, it gives us real-time visibility, connects us directly with spaza shop owners, and lets us run promotions and loyalty rewards that actually reach the street. The blockchain side brings in a level of transparency and trust we’ve never had before — it’s secure, it’s smart, and it’s built for how retail really works in South Africa.
— Mark Bunn, Vice President, PepsiCo South Africa
Powering Real-World Web3
lov.cash and Lisk unlock scalable blockchain for emerging markets.
lov.cash has partnered with Lisk to bring Web3 technology to life in the places that need it most.
“This partnership with lov.cash proves that Web3 can deliver real-world impact, not someday, but today. By combining Lisk’s scalable blockchain infrastructure with lov.cash’s on-the-ground innovation, we’re bringing fast, secure, and low-cost digital tools to the heart of emerging market economies. It’s Web3 working where it truly matters.”
— Dominic Schwenter, COO, Lisk
Built on Lisk’s mainnet, an Ethereum Layer 2, lov.cash delivers real-time payments, secure digital rewards, and blockchain-backed transparency across FMCG and informal retail networks. This partnership isn’t about hype, it’s about solving real-world challenges at scale. With low fees, high-speed transactions, and tools built specifically for emerging markets, lov.cash makes Web3 accessible, practical, and powerful for everyday payments and commerce transactions.
Together, lov.cash and Lisk are showing what’s truly possible when progressive blockchain infrastructure meets purpose-driven innovation. From enabling instant cashback for township shop owners to unlocking secure supply chain visibility for global brands, this is Web3 doing what it was meant to do, creating trust, inclusion, and value where it matters most.
The Digital Retail Revolution
and lov.cash
E-commerce Adoption in Informal Markets
The informal market, which represents a substantial portion of trade in South Africa, has historically relied heavily on cash and face-to-face transactions.
However, recent shifts towards digital commerce indicate significant change:
- Approximately 60% of informal traders and merchants are now actively engaging with digital or e-commerce solutions, utilising platforms that enable digital payments, promotions, and online ordering.
- Conversely, around 40% still depend exclusively on traditional cash-based methods.
This growing adoption highlights a strong trend towards digital solutions in informal markets, emphasising the essential role lov.cash plays in facilitating this transformation by providing accessible, secure, and transparent digital commerce and rewards solutions tailored specifically for informal traders and SMEs.
Growth of E-commerce vs. Traditional Retail in South Africa
Between 2018 and 2025, retail in South Africa has experienced a dramatic shift from traditional brick-and-mortar stores to digital e-commerce platforms:
- In 2018, e-commerce sales accounted for just 1.5% of total retail, valued at around R14 billion.
- By 2023, this had surged significantly to approximately 6% (valued at R71 billion), driven by rapid digital adoption and changing consumer preferences.
- Projections suggest e-commerce will reach at least 10% of total retail sales by 2025, surpassing R100 billion in market size.
In contrast, traditional retail growth has slowed markedly, often experiencing stagnation or declines, particularly during economic downturns or periods of low consumer confidence.
This clear trend illustrates the necessity for brands and businesses to embrace digital solutions. lov.cash’s technology positions your brand perfectly within this rapidly expanding digital commerce landscape, streamlining operations and maximising your market presence.
Why lov.cash Matters:
The Future of Retail is Here
As online shopping accelerates toward making up 10% of all retail sales by 2025, businesses that adopt digital-first solutions will lead their industries.
lov.cash enables brands, wholesalers, and retailers to quickly adapt to this rapidly evolving digital retail environment by offering seamless blockchain-enabled payments, direct consumer engagement, and instant rewards systems. With lov.cash, your brand gains unprecedented control over customer interactions, sales data, and market insights, positioning you at the forefront of retail innovation.
Connect with Us
Join the future of trading through lov.cash digital currency.
