Why we do what we do

lov.cash exists to make a meaningful difference in the lives of everyday people.

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In many parts of South Africa and across Africa, communities rely on informal trade to survive, yet they are left out of the financial system and the benefits that come with it. High costs, limited access to tools, and cash-only systems hold them back. lov.cash changes that by giving traders, spaza shop owners, and consumers access to digital payments, real rewards, and a connection to the formal economy through a simple mobile platform.
Our technology doesn’t just enable transactions. It empowers people. With lov.cash, traders can grow their businesses, reduce risk, and access supplier deals they never had before. Consumers can save money, earn instant cashback, and shop with more confidence. This creates real economic upliftment, helping families build more secure lives and communities become more connected. At its heart, lov.cash is about inclusion and giving people the tools to thrive in a digital world, no matter where they start from.

Our Goals

lov.cash aims to improve and uplift the informal communities by keeping money local, by creating localised employment at a community level and by removing unnecessary costs and financial hurdles from traders and consumers.

We are lov.cash

The lov.cash team is a diverse, multi national group of passionate individuals dedicated to the growth and success of this exciting digital platform.

Meet the Team

Ashok Vasa

Chief Technical Officer

Olivia Kern

Project Manager

We are lov.cash

The lov.cash team is a diverse, multi national group of passionate individuals dedicated to the growth and success of this exciting digital platform.

Get in touch

Would you like to know more about lov.cash in your area? Leave us your details below and our team will be in touch.
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Connect with Us

Our team of highly qualified, highly motivated individuals with a wealth of knowledge and experience in both the tech and informal sectors are waiting for you.

Join the future of trading through lov.cash digital currency.
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