Why we do what we do

lov.cash is a clear solution to the economic disempowerment of the informal sector in South Africa and further afield in Africa. This is achieved through an application of Information Technology that brings together all the stakeholders that operate within the financial constraints of the informal sector.  lov.cash decentralises the marketplace, bringing all suppliers and consumers of goods in direct contact with one another.

This is the first chapter in a sophisticated African success story of social upliftment and financial inclusion for informal communities throughout Africa. For foreign direct investment, the rollout of this solution by Africans for Africans presents as an ideal opportunity with substantial returns.